Thought at Work for Business

Amplifier advertising – advertising in tough economic times is a must

January 9th, 2012

It is an old saying in our company. “! In the good times you have to advertising, but in bad times, you have to”

Of course, the guy who owns an advertising agency say that <. / P> But once you get around the field clear of sales, it really is. Advertising on the amplifier, we recommend all our customers that advertising is like working with a broker. Among other things, advertising is an investment in the future brand. Of course, everyone wants a return on their investment, and yes, of course, I recognize the desire to want to come back sooner than later. But the stock market often does not work. It is also not the market. The best type of branding is that a long-term plans. This type of advertising does not go away when things go knock with the economy. In fact, it increases.

For example, we are in the worst economy since the 1930s, and Allstate Insurance do? My sources tell me the company increased media buys. They spokesman, Dennis Haysbert, tells us that we are in the worst economy in 70 years, but we can get through. And we do. Allstate and will help in making this or that. In fact, Dennis says that Allstate has hard times since the company began in the middle of the economic crisis in 1931.

This is a very smart marketing. Allstate is empathy with consumers as they are for sale. They also benefit time available, the media and long-term planting of seeds. Although life is full of change, people do not like change. And in the months and years, when customers think about insurance, they will have top of mind awareness and preferably with a company that has never been on the market. Thus, while other insurance companies are cutting back on advertising in the same rescue the dollar, because the country is changing economic, Allstate actually get a larger share of the market.

Think I’m wrong? Think again, Coca-Cola, Tide, McDonalds – they are all number one brand in its category, and they never, never stop advertising. In fact, I noticed signs for the economy slows Coke seems to be increasing. Ultimately, as more American and more practical than Coca-Cola? This strategic thinking so that the product is Coke beat Pepsi products 17 to 1. And while U.S. companies cut their advertising budgets automobile, car makers like Hyundai other serious attention of new customers who have a permanent presence of the media with reports of sensitive fuel costs and the economy.

Of course, there is a Catch-22 for this. Right now, investors are asking their brokers, “Yes, I know I should buy stocks when the market is down and prices are cheap, but I have no money ..” This same concern with business. In theory, they want to keep advertising, but in practice, reducing the advertising budget is a tangible dollar. Here the decision to avoid Catch-22 in general, simply considering your advertising budget, and remain intact, of course. In fact, even increasing it would be smart. I fully understand that it is much easier said than done. Especially for small businesses with fewer than seven figure budget announcement. But when it comes to consumer goods and services, remember, people gravitate towards this constant. It’s just human nature. And nothing is better than the sequence of the brand, and even compassion for the world around us.

In the good times, you need to advertise. But in bad times, you should!

About the author

advertising power, formerly Frank Best International, an advertising agency in Nashville that customers leave their large agencies. Located in the heart of the city of music, the blast power of advertising creative ideas that generate results for clients in local, regional and national.

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